With social media becoming the largest and most frequently used news outlet of the modern day, big events such as the World Cup or Fashion Week are a fantastic way to increase traffic through your social media platforms and websites, increasing followers and SEO.
Let’s take the World Cup for example, a relevant event which is currently taking place. Posting where relevant, you can tie into the event using hashtags. For example if you have a male in the salon take before and after pictures (always asking permission) and use on facebook or instagram, likening the style to that of a footballer in the world cup, again where appropriate. Then use the hashtags such as #FifaWorldCup #WorldCupa2018 #Russia2018 so that your posts are automatically added to the feed.
So far in this World Cup, #FifaWorldCup has been viewed at least 470,000 times per hour via instagram, which is an incredible reach. Just using the hashtag as an engagement is something that is a major advantage to your business, and can result in an increase in followers.
Another way you can interact is link the products in your salon to the games that are currently playing. Perhaps post a product recommendation that has a link to the country that is playing. A simple yet effective way to boost interaction and visibility of your brand.
By using these methods, it can really increase the brands profile, resulting in more followers but also more click throughs to the website. We would recommend that your website link be visible across all social media channels to ensure it is easy for visitors to click.