Christmas is arguably one of the busiest times of year for hair and beauty salons and when yourself and your team are rushed off your feet, it can be difficult to remain on track with your retail sales targets. However, clients tend to be more likely to spend money during this time of year and it is therefore worth taking note of a few easy steps to follow.
Clients like to feel as though they are in control and this is the most important factor to remember whilst chatting to them about products. You should be passionate and informative when discussing a product with clients and only offer as much information as you feel they are willing to take on board. Your manner should remain friendly and professional rather than pushy or aggressive.
In addition to this, clients like to be equipped with all information before making a decision. As a salon owner, you can ensure this is the case by creating a clear and concise retail display which shows pricing and clients can easily browse the products.
Lastly, it is time to shout about your fabulous retail offers on your social media channels. This reduces client anxiety when coming into the salon as they will already have a rough idea of what they are looking at the rough price point for that product. Don’t forget you can use your iSalon Software to keep a note of the products each client likes and has purchased and you can then personalise the service at their next appointment and suggest they repurchase that or try something similar.